Problem: A large majority of salespeople struggle to get in front of enough prospects to keep their pipeline full. As a result, they feel desperate, have a difficult time dealing with rejection, and often avoid asking the tough questions to find out if they really should be spending their time with someone. This leads to a long selling cycle, inefficient time management, and ultimately, failure.
Problem: The following frustration was shared with me by a salesperson the other day. “I reached out to 57 potential prospects this week and only 8 of them gave me the time I needed to tell them what I do. The rest of them said they were busy and didn’t have time to talk. I have been taught that prospects are concerned that salespeople will take up too much of their time so I always ask if they have a few minutes to talk. What do I have to do to earn a minute of time?”
Problem: Jeremy had been selling for 15 years and was feeling a little frustrated lately. He honestly evaluated his job in sales and figured out that there were some things about selling that he really hated. Top on the list were: chasing prospects who don’t return calls, wasting time doing proposals and presentations for prospects who shop around, always having to work hard to convince prospects, dealing with resistance, and handling constant rejection.