Problem: Picture your last very important sales interview with Mr. Big — the one that potentially represented three months quota. You know the one we mean. Going into the meeting, on a scale of 1 to 10, where would you rate yourself on the following scale? 1 means your briefcase is full of literature to show him, and 10 means that you have planned the call well and have rehearsed the questions you will ask to help you understand the problem in a way that fits with Mr. Big’s behavioral style and frame of reference. If you scored less than an eight, your chances of a successful meeting are less than 50%.